Creating a DBA, a Distinctive Brand Asset, is not just about coming up with something cool. It’s a strategic process. It’s the ability to think laterally, to find that little human truth — that small thing — that connects seemingly unrelated elements and opens a door to endless creative possibilities.
Once a brand finds it, they can start a journey of consistency, unleashing ideas around it.Over time, this can become the mark that truly distinguishes them from the competition.
