Over the years, I created and expanded the brand identity across various products and services, both online and offline. By the end of the five years, I was primarily managing stakeholders and external partners for several marketing activities across multiple channels—digital, print, radio, TV, and events—guided by my creative direction and based on my design system.
I joined Banca Sistema right after its foundation in 2011, when it was a newly established commercial bank headquartered in Milan, Italy. Starting with fewer than 50 employees, the company initially focused on factoring. Over the years, it expanded its offerings to include a comprehensive range of financial products. Being part of its growth into a dynamic organization of over 500 employees taught me to adapt quickly, embrace change, and thrive in a fast-paced, evolving environment.
