A national sustainability campaign encouraging participants to skip meat, fish, and dairy for one week.
First launched in 2018 in the Netherlands, it has since evolved into a prominent annual branding event that now extends across Europe.
client
year
2020/21
agency
Chuck Studios
project
work
A national sustainability campaign encouraging participants to skip meat, fish, and dairy for one week.
First launched in 2018 in the Netherlands, it has since evolved into a prominent annual branding event that now extends across Europe.